Connecting animals and people for a smarter future

Identification Monitoring

Our visual and electronic identification OS ID ear tags provide traceability down to the level of the individual animal, which is a fundamental requirement for the effective management and protection of the food chain. This also allows farmers to meet the growing consumer demand for information about food origin.

Using SenseHub monitoring tags and collars which collect animal data, farmers are able to better manage their livestocks’ health and wellbeing, whilst also improving productivity, profitability and sustainability.

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The basis for intelligent livestock management

Identification is the basis for gathering and managing livestock information. Today it is also a cornerstone of official identification and in animal and food traceability, key to meeting the growing consumer demand to know the origin of food products. Animal identification is also essential for allowing farmers to differentiate themselves based on good management, animal welfare, health, and nutrition.

Our identification solutions


Our solutions include varied animal-friendly tags and units for the easy and cost-effective taking of biopsies from the ears of cattle, sheep, swine and other species. Information from the biopsies can reveal individual animals’ health status, provide predictive genomic insight that empowers intelligent decision-making.

Our traceability solutions

True sustainability

Satisfying the increasing demand for protein while protecting the natural resource base is one of the major challenges facing food production today. To address this, advanced livestock management solutions are needed to strike a balance between productivity and sustainability.


A part of MSD Animal Health

Through our commitment to The Science of Healthier Animals®, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services, as well as an extensive suite of connected technology that includes identification, traceability, and monitoring products.

About us

Increase efficiency and improve animal welfare with SenseHub

SenseHub monitoring system collects and analyzes critical data points for every individual animal, delivering timely reproduction, health and nutrition insights. Using SenseHub, producers can increase efficiency, improve livestock wellbeing, and drive prosperity for their farms and families.

About SenseHub
Video: Monitor your cows from home